As wedding bells start to ring this festive season, it’s time to glam up in desi outfits and make heads turn. Traditional attire not only catches more attention but also gives us a sense of belonging to the Indian culture. When one considers buying ethnic outfits, it’s important to have a quality check of the material and design. So, here are some of the ethnic wear brands in India that stand out in quality and offer a new-age collection of traditional wear.
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To keep alive the richness of the Indian ensemble with a touch of modern trends, these ethnic wear brands in India have constantly strived to create aesthetic, elegant, and top-class traditional wear such as sarees, lehengas, kurtis, suits, and dresses. With multiple designs, fabrics, and colors to choose from, you can get the best ethnic outfits from these top ethnic wear brands in India.
Discover the top Ethnic Wear Brands in India in 2024
Last year we saw some ethnic wear brands in India putting their best foot forward with innovative offers in traditional wear. Not just that—they also became style guides we could rely on, taking inspiration from the best of Indian wear in compliance with the latest fashion trends. Here is a list of ethnic wear brands in India to shop for the latest Indian clothes and ethnic attires.
1. BIBA
BIBA is one of the most accredited ethnic wear brands in India. Since 1998, the brand has been delivering an exquisite range of ethnic wear, including Kurtis, tunics, salwar suits, and Punjabi dresses for women. Besides ready-made garments, they also offer unstitched dress materials and jewelry. This Indian brand has even dressed top Bollywood celebrities on the big screen, like Kareena Kapoor in the movie Bajrangi Bhaijaan.
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2. Global Desi
Owned by a renowned Indian fashion designer Anita Dogre, this brand is worth exploring if you are into fusion ethnic wear. True to its name, Global Desi offers vibrant Indian prints, colors, and designs made in Western styles, such as off-shoulders, cold-shoulder tunic tops, jackets, kurtas, maxi dresses, and more. There’s also a variety of bottom-wear options to pair these with. The brand’s boho-chic style collection is a must-try for weddings, traditional rituals, and festive occasions like Diwali and Eid.
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3. Akkriti by Pantaloons
Akkriti is a sub-brand of the retail giant Pantaloons one of the best ethnic wear brands in India for women who love wearing indo-western dresses and outfits. Their trendy kurta designs, flattering patterns, and pockets, which are rare in ethnic clothing, have made the brand a cult favorite. Akkriti by Pantaloons has diverse ethnic wear options available for both men and women and all this in a range of sizes, including plus sizes.
4. Fabindia
In accordance with its tagline ‘Celebrate India,’ Fabindia’s collections truly represent modern Indian culture. It offers all kinds of ethnic wear made by local craftsmen of India. It is one of the better-known ethnic wear brands in India that also imports its merchandise abroad to countries such as the UAE, USA, Italy, and Qatar. Fabindia also offers other products such as food items, skincare and beauty products, home decor, bags, jewelry, and more.
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5. W for Woman
Founded in 2001, the core mission of W, which stands for ‘Woman,’ is to provide a comprehensive ethnic closet solution for Indian ladies across ages. Their products range from contemporary ethnic wear to formal and festive wear—all of it with a touch of the latest fashion trends. Some such pieces include slit-cut, embellished, and embroidered kurtas. So if you are looking for ethnic wear that is up to date with the hottest trends from the West, shop from W for Women’s extensive collections.
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6. Soch
Soch is perhaps one of the most talked-about ethnic wear brands in India and is especially popular among Indian fashion bloggers and influencers. It offers a vast array of ethnic wear clothes to meet the needs of Indian women from all walks of life. From opulent sarees for women and lehengas for women to basic tops and tunics, you can get it all under one brand. Soch flaunts a dazzling medley of colors, prints, designs, and fabrics. Their ethnic collection is definitely worth trying if you wish to make heads turn.
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7. Libas
Libas is a global online fashion retailer that focuses majorly on stylish and trendsetting collections of ready-to-wear suits, dresses, sarees, and lehengas. They also offer smart indo-western outfits that can be worn casually or dressed up for occasions. Libas stores house ethnic dresses for women of all ages, shapes, and sizes. The brand’s special attention to fit and fabric quality makes it a favorite among many women.
8. Lakshita
Lakshita is another leading women’s apparel fashion brand that offers Western as well as ethnic wear. Given its quality and style, the brand has managed to create a dedicated customer base over a period of time. The global appeal and superior feel of the garments at an attractive price range make this brand stand out. For these reasons and more, Lakshita can be your go-to place to shop for casual kurtis or western pieces and formal as well as party wear.
9. Melange
Melange by Lifestyle is one of the famous ethnic wear brands in India, offering traditional pieces for ceremonies and festive parties and formal ethnic wear for office meetings and conferences. In 2020, the label announced Deepika Padukone as its brand ambassador, strengthening its ethos of ‘Rethink Ethnic’. Melange’s motto is to recraft old forms of art into modern style, and their collection exhibits the same spirit. With a versatile collection consisting of kurtis, churidars, and dupattas, you will be spoilt for choice while shopping at Melange.
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10. Rangriti
The name itself speaks for its motto—Raangriti is a duo of color (rang) and custom (riti). It is one of the newest ethnic wear brands in India, which offers high-quality ethnic wear in beautiful shades and flattering cuts. The beauty of this label is that it offers varied products that are in sync with the latest style trends, are within an economical price range, and are suitable for everyone. Besides garments, Rangriti also offers accessories such as traditional jewelry, stoles, and masks.
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11. Aurelia
Aurelia is one of the regional ethnic wear brands in India that has successfully left its imprint on the global market. Aurelia redefines Indian ethnic wear by accustoming to the realm of traditions. At the same time, it also adopts trends and West-inspired concepts seamlessly into Indian wear. Aurelia offers ethnic gilets, skirts, kurtas, palazzos, shawls, and even footwear such as wedges, flats, and heels.
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12. Shree
Deeply rooted in Indian culture, Shree is a lifestyle destination for everyday women’s clothing. Along with its exquisite range of contemporary ethnic wear, Shree strives to provide the best quality products at valuable prices. It has a trendy yet classic fusion collection of ethnic and casual workwear. Shree is one of the best ethnic wear brands in India and can be your one-stop store for affordable everyday traditional clothes.
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13. Rain & Rainbow
Rain & Rainbow is a Jaipur-based ethnic wear brand in India that started in 2012. The brand’s philosophy is that a woman has several roles in her lifetime, which transform into different colors of life. This very belief is reflected in Rain & Rainbow products as they offer ethnic wear in a spectrum of fresh hues. From Anarkali, salwar suits, and kurtis to dresses, dupattas, skirts, and tunics, this brand has it all in its collection. Further, it is majorly famous for its traditional Rajasthani kurtis, which are a must-try for every woman.
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14. Reliance Trends
Reliance Trends is a sub-brand of Reliance Retail Ltd., which started in 2006. Its stores have been a favorite for many people as it is a one-stop fashion destination for ethnic wear for men, women, and kids. You can enjoy a day of ethnic wear shopping with your whole family at Reliance Trends. They offer a wide range of collections that have something for everyone. You are sure to find a match according to your preferences here.
15. Ritu Kumar
The world-famous fashion designer Ritu Kumar crafts ethnic clothes for women, including Bollywood celebrities. Her brand by the same name offers an exclusive spread of Indian wear. She is known in the fashion industry for her bridal collection consisting of lehengas and sarees. Ritu Kumar is among the most fashionable ethnic wear brands in India. The uniqueness of its ethnic range depicts the designer’s true passion for women’s attire. The collection consists of ethnic suits, gowns, kurtis, shawls, mojaris, bags and more.
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16. Manyavar Mohey
Manyavar Mohey is one of the most prominent ethnic wear brands in India, offering an eye-catching collection for men, women, and kids. Since 2008, Manyavar has been delivering top-notch traditional clothing and accessories, especially wedding attire. The brand has now become synonymous with ethnic and wedding wear as its timeless outfits have caught people’s attention across the globe. Manyavar Mohey now has outlets in Canada, the UAE, and the USA.
17. Sangria
Kurtas, dresses, or palazzos—name any ethnic wear clothing and Sangria has it. When it comes to traditional clothes, the brand offers one of the most affordable and stylish collections. Sangria has gained the trust of hundreds of buyers over the years and is only growing fonder in the hearts of customers each year. The variety and vibrancy of their designs make it irresistible to buy. You can explore their collection, which is easily available on most major e-commerce platforms such as Myntra, Amazon, and Flipkart.
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18. Meena Bazaar
Meena Bazaar is one of the oldest ethnic wear brands in India. Based out of Delhi since the 1970s, in its early days, the label was all but a tiny store selling printed sarees. Today, it has evolved into a leading retail company that is known globally. The brand offers an elite range of kurtis, Banarasi sarees, suits, shararas, gowns, Anarkalis and more. Recently, it launched its new sub-brand called AUMRE, which flaunts distinct kurta designs for daily wear.
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19. Raw Mango
Raw Mango is a design house that curates excellent ethnic wear in India while also helping out small artisans from Rajasthan, Madhya Pradesh, West Bengal, and Varanasi. Behind the divine collection of this label is fashion designer Sanjay Garg. The simplicity and lux quality of the brand’s collections is highly appreciated among Indian consumers. So if you are looking for some top designer pieces, you must opt for Raw Mango this wedding season.
20. AMPM
AMPM, which stands for the designer-duo Ankur Modi and Priyanka Modi, is a creative and versatile label. Its Indian wear collections are of noteworthy quality and suitable for big occasions such as engagements and weddings. Many Bollywood actresses such as Alia Bhatt and Sonam Kapoor have been spotted wearing outfits designed by AMPM. Their ethnic range includes crop tops, tunics, kurtas, Anakarlis, jackets, and dresses in various luxurious fabrics and with intricate detailing.
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21. Indya By Faballey
Indya is one of the most loved ethnic wear brands in India which offers eye-catching traditional outfits with a modern twist. It houses indo-western costumes like tops, kurtas, bottoms, dresses, skirts, lehengas, pre-stitched sarees, and blouses, making Indian wear more convenient and fun. Recently, the brand introduced Bollywood actress Shraddha Kapoor as the face of Indya to usher in its Autumn Festive’ 21 edit for the wedding and festive season.
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22. Vark By Westside
Vark is a thoughtfully curated product line of ethnic wear by Westside—one of India’s largest and fastest-growing retail chain stores. Vark offers an impressive variety of traditional wear such as kurtas, ghagra sets, suits, and so on. Their collection has minimal prints, and the fabrics used are of exceptional quality. The shimmer and embroidery detailing on most outfits give the dresses the perfect festive look.
These ethnic wear brands in India have their own individuality and versatility, making them one of the top choices and most loved labels across the country. To shop from the comfort of your home, you can find their online stores easily. If you want to check the look and feel of the collections for yourself, you can also visit these stores in person in all the major Indian cities. Now that you are familiar with some of the best ethnic wear brands in India, get ready to rock the festive season in flattering styles and awe-inspiring looks!
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23. KA
When it comes to purchasing clothes that blend timeless appeal and contemporary trends, KA is the best choice. Renowned for its exceptional craftsmanship and intricate designs, this is one of the most popular ethnic wear brands in India. It offers a wider range of traditional Indian attires, including sarees, lehengas, and salwar suits. The collection offers classic patterns with a touch of Western elements. With their attention to detail and high-quality fabrics, KA stands out as a brand that delivers style and comfort for all fashion enthusiasts.
24. Lavanya – The Label
Miss Pooja Choudhary, who is a fashion enthusiast, owns this brand. It started gaining popularity among fashion-conscious individuals who appreciate the beauty of Indian culture and craftsmanship to make a stylish statement. It is renowned as one of the most popular ethnic wear brands in India. Each piece combines traditional and modern designs, making them suitable for various occasions. Lavanya – The Label offers a diverse range of sarees, lehengas, shararas, and indo-western outfits. Lavanya- The Label is a one-stop destination for all your outfits and accessories.
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25. Sajke.in
It was founded by Divya Advani Bharwani and Bhavna Panjabi. The brand’s marketing strategy is to promote beauty with a purpose. Its female-led homegrown platform is a one-stop shop for durable apparel, the epitome of authentic Indian crafts. Sajke serves vibrant and innovative designs for everyone, offering a wide assortment of kurtis, sarees, and salwar suits. Each piece is crafted to perfection, catering to the evolving fashion preferences of the younger generation. Not just that, it is also home to various other items like gifts, decor, and accessories, making it one of the highly preferred ethnic wear brands in India.
26. Suta
Founded in 2016 by Sujata and Taniya, it is one of the famous ethnic wear brands in India that celebrates the essence of Indian textiles. The name Suta derives from the names of the founders Su and Ta. It offers a beautiful canvas to reflect your personality in its wonderful collection of sarees. Each piece is made from pure cotton, silk, and linen. The brand is well-known for its simplicity, timeless appeal, and earthy hues. They support local artisans and promote sustainable fashion wear. With their exquisite weaves, Suta showcases the beauty of Indian craftsmanship and brings a sense of authenticity and tradition to every item.
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27. Dalia
Another good ethnic wear brands in India is Dalia. It offers a wide range of sarees, salwar suits, and lehengas in various styles and designs for women. It is known for its intricate details, quality fabrics, and affordability. Whether it is a festive occasion or a casual gathering, the store has the perfect options for every taste and preference. What distinguishes them is their dedication to providing elegant and comfortable ethnic clothing.
28. Sufia
It is a sustainable women’s clothing brand founded by Chaitsi Ahuja. It is the epitome of Indian craftsmanship and embroidery. They offer a stunning collection of sarees, lehengas, and salwar suits adorned with intricate handwork and embellishments. Each design is inspired by the rich heritage of India, blending traditional motifs with contemporary styles. They use high-quality fabrics to make their pieces stand out from the rest. The team carefully designs products that are eco-friendly. So, if you are an eco-conscious customer wanting something safe and efficient, this is one of the best ethnic wear brands in India. You can find an amazing blend of traditional motifs and contemporary trends at Sufia. Each piece offers elegance and durability to one’s wardrobe.
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29. Saangri
It is one of the most popular ethnic wear brands in India that caters to the fashion needs of people who prefer both tradition and a modern touch. They offer a lot of variety in vibrant colors and contemporary designs. The beautiful breezy kurtas, dresses, suit sets, and bottom wear in gorgeous hand-block prints can surely elevate any occasion. Saangri focuses on comfort, style, and affordability, making it a largely preferred choice among young fashion enthusiasts. They also offer a diverse range of jewelry, including earrings, necklaces, and bangles, to enhance the overall look of traditional attire.
30. Biba Apparels
Founded by Meena Bindra in 1988, it is one of the top ethnic wear brands in India. Biba Apparels offers a diverse range of traditional attire, including salwar suits, kurtis, lehengas, and sarees. It is known for its intricate designs, vibrant colors, and rich fabrics. The brand caters to women of all age groups, providing options for every occasion, from casual wear to festive ensembles. With its vast collection and attention to detail, this label has become a go-to brand for ethnic wear in the country. The beauty of Biba Apparels can also be seen in great movies like Bhootnath, Devdas, and many more.
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31. Haute Curry
This is one of the well-known ethnic wear brands in India that is a Trademark filed by Shoppers Stop Limited. Catering to new-age women, the brand is home to many kurta sets and anarkalis. It combines modern fashion trends with traditional Indian elements. Their ethnic wear collections include sarees, and fusion wear designed to offer a unique blend of style and comfort. They focus on creating stylish and versatile pieces that can be worn on formal and casual occasions. The collection showcases a blend of comfort, elegance, and affordability, making it a popular choice. Haute Curry is favored by those who appreciate a modern twist on traditional attire.
32. Sabhyata
To redefine ethnicity, Anil Arora and Pankaj Anand opened up the label in 2003 to redefine ethnicity. Such ethnic wear brands in India reflect Indian textiles and craftsmanship. They offer many different types of sarees, salwar suits, Kurtis, and lehengas in traditional designs. Sabhyata’s collection reflects the cultural diversity of India, with each piece featuring intricate details and fine craftsmanship. With its commitment to preserving timeless art forms and providing high-quality ethnic wear, the brand has carved a special place in the hearts of Indian women. Also, the best part about it is that it is a budget-friendly platform. Sabhyata’s cost-effectiveness and extensive accessibility make it a superb option for fulfilling everyday ethnic wear requirements.
FAQs:
Q1. Which brand is famous for ethnic wear?
India has many popular ethnic wear platforms. A few top ethnic brands in India are Biba, Manyavar, Mohey, FabIndia, and many more. With their vast collection and focus on traditional designs, these ethnic wear brands in India have established themselves as leading labels catering to the diverse fashion needs of women across the country.
Q2. What is an ethnic brand?
Ethnic wear brands in India refer to fashion label that specializes in crafting and offering traditional attire that reflects the cultural heritage and identity of a particular region or community. These brands focus on promoting and preserving traditional art forms. Along with that, they also boast different textiles and craftsmanship through their patterns.
Q3.Which clothes brand is famous in India?
Apart from these ethnic wear brands in India, many clothing labels are famous, such as Myntra, FabIndia, and Zara. These brands offer a wide range of clothing options, including both Western and ethnic wear, to cater to the diverse fashion preferences of Indian consumers. You can shop for a variety of styles from these labels easily.
Q4.What are some popular ethnic wear brands in India?
Some of the best ethnic wear brands in India are FabIndia, Manyavar Mohey, Biba, W for Women, and Meena Bazaar. These brands are known for their unique designs, quality fabrics, and attention to detail, making them favorites among those seeking stylish and traditional Indian attire. The best part about these brands is that they keep the cultural heritage alive.
Q.5Where can I find traditional Indian ethnic wear online?
Many ethnic wear brands in India have dedicated stores and platforms available for you to shop hassle-free. Manyavar Mohey, Biba Apparels, FabIndia, Sajke, and more are some of them. You can also find traditional wear online on various e-commerce websites like Amazon, Flipkart, Myntra, and dedicated websites of the brands mentioned in this article.
Q6.What types of ethnic wear are commonly offered by Indian brands?
Ethnic wear brands in India commonly offer a variety of traditional wear, including sarees, salwar suits, kurtis, lehengas, and Indo-western outfits. You can buy them in different patterns and fabrics as per your choice. These brands cater to different needs and occasions, providing options for traditional ceremonies, casual wear, festive occasions, and more.
Q7.What are some budget-friendly ethnic wear brands in India?
Some budget-friendly ethnic wear brands in India include Dalia, Saangri, Sabhyata, and Sajke. These labels focus on affordability without compromising on style and quality, making them suitable options for individuals looking for trendy ethnic wear at reasonable prices.
Q8.What are some luxury ethnic wear brands in India?
Some luxury ethnic wear brands in India include KA, FabIndia, Manyavar Mohey, Fabelley, and Sufia. These labels offer premium collections that showcase exquisite designs, fine craftsmanship, and high-end fabrics, making them ideal choices for those seeking luxury and sophistication with their selection of ethnic wear.
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