Organic Makeup brands in India Worth Exploring for a Better Skin

Organic Makeup brands in India Worth Exploring for a Better Skin
Source: Pinterest

In recent times, organic makeup brands have boomed, as consumers have been deliberately making an effort to use nature-derived ingredients. Such products are a long-term blessing for our skin and help keep the risks of skin diseases at bay. 

There is a vast range of options when it comes to organic makeup brands in India nowadays. So, to give you clarity on some of the highly-rated labels, we have gathered a list of the top ten organic makeup brands in India. 

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Top 18 Natural and Organic Makeup Brands in India 

Who doesn’t want to achieve natural and healthy skin? Thanks to various organic cosmetics brands with natural formulations, you can finally achieve this dream. Listed below are our top organic makeup brand recommendations that will allow you to create a natural or glamorous look when you step out. 

1. Biotique

Biotique - Organic Makeup Brands In India
Source: Pinterest

Biotique is a very well-known brand in the skincare industry. But, did you know that it offers a giant range of cosmetics as well? This innovative and cruelty-free brand is famous for offering foundations with SPF, eyeliners, mascaras, eyeshadows to blushes and lipsticks, to fully cater to all your needs. The brand is renowned for using cutting-edge biotechnology to produce and test natural makeup products that are devoid of any harsh chemicals. 

2. Forest Essentials

Forest Essentials - Organic Makeup Brands In India
Source: Instagram

Right from its inception in 2000, Forest Essentials has been manufacturing homemade, natural, and ayurvedic products. The brand believes in the concept of skinmalism— where skincare and minimalism. Therefore, they have specified minimalistic cosmetic products which are used to achieve a luminous look and keep your skin healthy. The organic makeup range infused with precious skincare botanicals from Forest Essentials even outs the skin, adds drama to the eyes and lips, whilst rejuvenating your natural glow. 

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3. Daughter Earth

Daughter Earth - Organic Makeup Brands In India
Source: Instagram

Daughter Earth is one of the most recent, modern, natural beauty brands that has created a buzz among conscious makeup shoppers. It is a vegan and natural makeup product line that incorporates biochemistry with the ancient wellness of Ayurveda. It uses modern extraction techniques to produce the finest formulations for your skin concerns. Some of the most popular makeup products from Daughter Earth’s range include lip and cheek tints, illuminators, Vitamin-E enriched liquid lipsticks and eyeshadows. 

4. Earth Rhythm

Earth Rhythm - Organic Makeup Brands In India
Source: Instagram

India’s first homegrown brand instils independent clinical trials and research in its products. With that said, Earth Rhythm believes in makeup and skincare that is meticulously crafted and safe. It offers toxin-free lip and eye makeup products that are pleasing to the skin and mother earth. Besides makeup, it is a well-known skincare brand as well. 

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5. Lotus Herbals

Lotus Herbals - Organic Makeup Brands In India
Source: Pinterest

Launched in 1993, Lotus Herbals is an eco-friendly, preservative-free, 100% vegetarian and herbal makeup brand. Its range of primers, foundations, kajals, lipsticks, etc., make for a wonderful addition to your vanity. Moreover, its comprehensive range of products with long-lasting and perfecting formulations makes it one of India’s best organic makeup brands. 

Lotus Herbals, a stalwart in the industry of organic makeup brands in India, has garnered a reputation for its commitment to harnessing the power of nature. The brand’s journey towards offering organic and ayurvedic products began with a simple yet profound ethos: nature knows best. Its extensive product range includes face washes, cleansers, toners, sunscreens, and even baby care and hair care products, all meticulously crafted to promote skin and hair health.

What sets Lotus Herbals apart is its dedication to advanced biotechnology in testing natural makeup products. Their products are not only fully organic but are also safe as they are free from any sort of chemicals. Additionally, Lotus Herbals prides itself on its strict stance against animal testing, a practice that has endeared the brand to a loyal customer base.

6. Plum Goodness 

Plum Goodness - Organic Makeup Brands In India
Source: Twitter

Plum cosmetics’ range uses ingredients derived from nature that are vegan and paraben-free. The Plum Goodness brand offers multiple products in makeup, skin and hair care. Their signature Plum kohl kajal and face gels are recognised most for their impeccable formulations. As per Shankar Prasad, founder and director of the label, their products are produced with love to rescue, repair, nourish and treat the hair and skin. It uses the richest sources of organic nutrients in sync with good science.

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7. SoulTree

SoulTree - Organic Makeup Brands In India
Source: Twitter

A certified natural brand from the BDIH in Germany, SoulTree doesn’t use synthetic chemicals. Instead, it believes in using Ayurvedic ingredients that are tremendously beneficial to the skin. Furthermore, it believes in the concept of Green Earth and thus ensures its products are manufactured safely, without causing any harm to the environment and animals.

8. Just Herbs

Just Herbs - Organic Makeup Brands In India
Source: Pinterest

Just Herbs is a luxury makeup and skincare brand that is honest and transparent about its ingredient usage. Its formulations have no sulphates, bleaching agents, GMO’s, parabens and aren’t tested on animals either. The brand is most well-known for its superb BB cream formulas that sit on the skin like a dream. These skin tints contain SPF and offer light coverage for everyday use.

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9. Disguise Cosmetics

Disguise Cosmetics - Organic Makeup Brands In India
Source: Instagram

Disguise Cosmetics is India’s first vegan makeup brand that aims to redefine the experiences of makeup lovers with its revolutionary products free from toxins, sulphates, lead, parabens and alcohol. You name it, and Disguise Cosmetics has got everything, ranging from lipsticks, blushes, eyeshadows to nail paints and so on. 

10. Ruby’s Organics 

Ruby’s Organics - Organic Makeup Brands In India
Source: Instagram

Ruby’s Organics is an Indian brand that has charmed the entire beauty industry with its fantastic makeup range. As the name suggests, the brand is organic in nature as they formulate all their products with locally sourced ingredients. Moreover, they design products that suit Indian skin tones and textures. 

Ruby’s Organics manufactures everything you could possibly need for your daily makeup regime. Highlighters and blushes are some of its most adored products. 

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All of the brands mentioned in this blog offer products formulated with natural ingredients designed to work for every skin type and concern. So if you are looking for an organic brand, all of these are worth exploring. 

Organic makeup brands in India are gradually capturing the attention of many skincare and makeup lovers. Soon, these brands will be able to stand alongside the top global non-organic and organic makeup brands in the country. So get started on your organic skincare journey today!

11. Khadi Natural

Khadi Natural - Organic Makeup Brands In India

Source: Khadi Natural

Explore Khadi Natural, a self-sustained brand presenting a diverse range of skin and hair products. Crafted locally and by hand, these offerings are meticulously prepared under the watchful guidance of ayurvedic specialists and dermatologists. The packaging is not only aesthetically pleasing but also eco-friendly and reusable. Dive into a selection that includes bath salts, shampoos, face packs, rose water, face washes, scrubs, soaps, and essential oils. Ideal for those seeking top-notch organic products without breaking the bank. Discover the beauty of nature within your budget with Khadi Natural.

Khadi Natural stands out as one of the self-sustained organic makeup brands in India that embraces a local and handmade approach. With products prepared under the watchful eye of ayurvedic specialists and dermatologists, Khadi Natural’s commitment to quality and authenticity shines through. Their reusable and eco-friendly packaging appeals to environmentally conscious consumers and adds a touch of aesthetic charm to their products.

Khadi Natural offers a delightful variety of organic beauty products, perfect for anyone looking to indulge in natural self-care. Their collection is quite extensive, featuring everything from soothing bath salts to nourishing shampoos, revitalising face packs, and refreshing rose water. You will also find gentle face washes, exfoliating scrubs, aromatic soaps, and pure essential oils in their lineup. The most appealing fact about Khadi Natural is how they manage to make these high-quality organic products accessible without stretching your budget. It is a great option for those who want to enjoy the luxury of organic beauty care without worrying about the cost.

12. Lotus Herbals

Lotus Herbals - Organic Makeup Brands In India

Source: Lotus Herbals

Lotus Herbals, a trailblazer among organic cosmetic brands in India, embodies the essence of nature’s purity. Renowned for its commitment to harnessing the power of herbal ingredients, Lotus Herbals crafts a range of skincare and beauty products that harmonize with the skin’s natural vitality. Rooted in Ayurveda, the brand seamlessly blends tradition with modern science to deliver unparalleled quality. With a dedication to sustainable practices, Lotus Herbals stands as a beacon for conscientious beauty enthusiasts seeking organic alternatives. Elevate your skincare ritual with Lotus Herbals – where the synergy of nature and science creates an indulgent experience, setting new standards for organic cosmetic brands in India.

13. Vaadi Herbals

Vaadi Herbals - Organic Makeup Brands In India

Source: Vaadi Herbals

Vaadi Herbals stands out as a pioneering force in the realm of organic beauty. Rooted in Ayurveda, this Indian brand seamlessly combines tradition with modern beauty needs. Vaadi Herbals takes pride in being one of the leading organic makeup brands in India. Their commitment to purity and quality shines through in each product, harnessing the power of natural ingredients to enhance beauty while keeping environmental impact minimal. From skincare essentials to vibrant makeup choices, Vaadi Herbals caters to the conscious consumer. Elevate your beauty routine with the assurance of organic excellence, making Vaadi Herbals a trusted name in the realm of organic makeup brands in India.

Vaadi Herbals is another option among the best organic makeup brands in India that has embraced the synergy between ancient wisdom and modern science. Rooted in traditional Indian beauty remedies, it infuses bio-active ingredients like amla, avocado, neem, and rosemary into its skincare, face, feet, and hair products.

The brand’s commitment to organic certification and its resolute stand against animal testing underscore its authenticity and dedication to holistic well-being. This unique blend of tradition and innovation has positioned Vaadi Herbals as a trusted choice among consumers seeking natural and effective beauty solutions.

14. The Body Shops

The Body Shops - Organic Makeup Brands In India

Source: The Body Shop

The Body Shop, a pioneer in ethical beauty, stands as a beacon of sustainability and cruelty-free practices. With a profound commitment to nature, The Body Shop has redefined the beauty industry. Offering a diverse range of skincare, haircare, and makeup products, The Body Shop seamlessly blends quality with conscience. As one of the leading organic makeup brands in India, their formulations harness the power of natural ingredients, ensuring a radiant and eco-friendly beauty experience. Rooted in values that prioritize the planet and its people, The Body Shop continues to elevate beauty standards, proving that glamour can indeed be green.

The Body Shop has become a beloved and renowned name in the beauty sector both internationally and in India. Known for more than just its extensive range in the beauty industry, it has won the hearts of many with its steadfast commitment to ethical practices. The brand is celebrated for its range of cruelty-free, naturally derived, and vegetarian beauty offerings. Catering to diverse beauty needs and skin types, they offer a plethora of skincare, haircare, and makeup products.

What distinguishes The Body Shop is its strong focus on sustainable practices and social ethics. The company is a vocal opponent of animal testing and champions the use of recycled materials in its packaging. By embracing the principles of ethical beauty and environmental care, The Body Shop has secured a notable position in India’s organic beauty scene.

15. Satliva

Satliva - Organic Makeup Brands In India

Source: Satliva

Satliva, a beacon of purity in the realm of beauty, stands as one of India’s premier organic makeup brands. Rooted in a commitment to nature, Satliva harnesses the power of organic ingredients to craft makeup that not only enhances beauty but also nourishes the skin. With a dedication to sustainability and ethical practices, Satliva sources its ingredients responsibly, ensuring a harmonious coexistence with the environment. Elevating the concept of beauty, Satliva encapsulates the essence of organic makeup brands in India, where every product is a testament to the brand’s unwavering commitment to authenticity, wellness, and the timeless allure of nature.

In the bustling organic makeup brands in India, SATLIVA carves its own niche by harnessing the power of hemp in its products. Hemp is a skincare superstar, famed for its ability to nourish and moisturise like no other. SATLIVA is not just about looking good, it is about skin health, too. Their range of body creams offers more than just routine care; they are perfect for soothing minor cuts, bruises, and burns. Adding these to your skincare routine means giving your skin the versatile care it deserves. 

What sets SATLIVA apart is its commitment to clean and natural ingredients. The brand’s non-comedogenic formulas are perfect for those with sensitive or acne-prone skin. By harnessing the power of hemp and emphasising natural ingredients, SATLIVA has carved a niche for itself in the organic organic cosmetic brands in India.

16. Life & Pursuits

Life & Pursuits - Organic Makeup Brands In India

Source: Life & Pursuits

Discover the essence of beauty with Life & Pursuits, one of India’s leading organic makeup brands. Our products are crafted with care, blending the allure of nature with the science of skincare. Embrace your natural radiance with a range that’s not just about makeup but a celebration of your unique self. Life & Pursuits stands out among the best organic makeup brands in India, committed to purity and sustainability. Elevate your beauty routine with our organic formulations, carefully curated to enhance your features while nourishing your skin. Experience the joy of makeup that loves your skin back – because when it comes to beauty, authenticity is key.

LIFE & PURSUITS is on a heartfelt mission to foster a world free of toxins. Their broad range spans skincare, bath and body products, hair care, baby care, and men’s grooming essentials. Central to their ethos is the use of safe and natural ingredients, steering clear of anything harmful. 

But what truly distinguishes LIFE & PURSUITS is their all-round approach to wellness. They do not just offer products; they offer a new perspective on personal care. They are champions of clean, green alternatives and vocal educators about the perils of toxic chemicals. This dual approach of product excellence and consumer education has cemented their status as the best natural makeup brands in India.

17. Arata

Arata - Organic Makeup Brands In India

Source: Arata

Discover the natural beauty revolution with Arata, a leading organic makeup brand in India. Elevate your skincare and beauty routine with products crafted from pure, plant-based ingredients. Arata stands out among organic makeup brands in India, offering a range that combines efficacy with environmental consciousness. Dive into a world where every product is a celebration of nature’s goodness, free from harmful chemicals. Arata’s commitment to clean beauty ensures that you not only look fabulous but feel fantastic too. Embrace the simplicity of ingredients you can trust, and join the growing community of beauty enthusiasts making the switch to Arata for a radiant, naturally beautiful you.

At Arata, creating clean and non-toxic skincare is not just a goal, it is a passion. Their range, which includes everything from natural skincare to bath and body, hair care, and oral care products, is developed with a steadfast commitment to safety and purity. They rigorously exclude harmful ingredients like pyrogenic, parabens, petroleum, and silicone from their products. This commitment is reflected in every item they offer, ensuring that what you put on your skin is as pure as it gets.

Arata’s dedication to quality and sustainability sets them apart from the many organic makeup brands in India. Their unique ingredients promote healthy and radiant skin, making them a popular choice among consumers seeking clean and effective skincare solutions.

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18. IsaDora

Isadora - Organic Makeup Brands In India
Source: Isadora

IsaDora, though hailing from Sweden, has made a significant impact in India with its high-quality vegan makeup products. The brand’s commitment to fragrance-free ingredients, dermatology testing, and the avoidance of harmful chemicals ensures both safety and quality in their products.

While IsaDora is not 100% vegan, the brand certainly has marked its mark with a wide array of vegetarian and fragrance-free products. The highlight is that they have something for all the people who love makeup. Their solid collection includes mascara, eyeshadow, eyeliner, blush, foundation, highlighter, powder and primer. Additionally, there is no shortage of choices considering their selection of lip products. They also provide nail paints, concealer, eyebrow pencils, and makeup tools. Their commitment to no animal testing is not just a policy; it is a testament to their dedication to ethical beauty. This, in turn, makes it one of the top organic makeup brands in India for all conscious consumers. 

What Are Natural Cosmetics?

Natural cosmetics harness the power of ingredients derived from nature to enhance beauty without relying on synthetic chemicals. These products prioritize plant extracts, minerals, and other organic elements, steering clear of potentially harmful additives. Choosing natural cosmetics means opting for a beauty routine that aligns with nature, providing a gentler and often more sustainable approach to self-care. From botanical-infused skincare to mineral-based makeup, the world of natural cosmetics offers a holistic way to enhance your beauty while minimizing your environmental impact.

How to Choose Natural, Organic, and Sustainable Cosmetics?

Navigating the realm of cosmetics becomes a mindful journey when opting for natural, organic, and sustainable choices. Start by scrutinizing ingredients – prioritize plant-based and eco-friendly components. Look for products with recognized natural or organic certifications, ensuring their authenticity. Delve into the world of sustainable packaging, opting for brands committed to reducing environmental impact. By adopting these practices, you not only enhance your beauty routine but contribute to a healthier planet. Choosing cosmetics with a conscience empowers you to make choices that are both kind to your skin and the environment.

When it comes to natural cosmetics, made with pure natural pigments and materials, there is more than meets the eye. Although they are generally safe, it is important to choose the ones that are gentle and suitable for your skin type. The key to finding truly safe and high-quality natural cosmetics lies in examining their ingredients’ sources and the brands’ openness in their sourcing methods. Also, it is important to be conscious of certain natural ingredients, like palm oil and mica, due to their possible ethical and environmental impacts. Plus, watch out for hidden fragrances and ingredients that are not upfront. Being informed and vigilant about your choices in natural cosmetics is crucial.

Check the Ingredients

The key to choosing effective natural and organic cosmetics lies in understanding the ingredients. Prioritize products with plant-based extracts, avoiding synthetic chemicals that may be harsh on your skin. Look for familiar ingredients like aloe vera, chamomile, and essential oils, known for their nourishing properties. Avoiding harsh additives can lead to healthier and more radiant skin. By taking a closer look at the ingredients list, you ensure that your beauty routine is a celebration of nature’s goodness, promoting both beauty and skin wellness.

The first rule of thumb for picking skincare and hair care products is to become an ingredient detective. Avoid pieces that list questionable ingredients such as parabens, phthalates, fragrances, and ethoxylated agents. Aim for products that proudly declare themselves free from harmful chemicals and brimming with clean, natural goodness.

Look for Natural or Organic Certifications

When on the lookout for genuine natural and organic cosmetics, certifications play a crucial role. Look for recognizable labels such as USDA Organic or EcoCert, ensuring that the product meets stringent organic standards. These certifications validate the brand’s commitment to using authentic organic ingredients, providing you with the confidence that your beauty choices align with nature. Choosing cosmetics with established certifications is a simple yet powerful way to navigate the crowded beauty market with clarity and trust.

Natural and organic certifications are a reliable sign that a product is safe and trustworthy. Look for certifications such as Ecocert, USDA, COSMOS organics, Natrue, NPOP, and UKcert. These certifications indicate that the brand has undergone third-party verification and meets certain standards for organic and natural ingredients.


Sustainable packaging is a pivotal aspect of choosing natural and organic cosmetics. Opt for brands committed to eco-friendly packaging, such as recycled materials or minimalistic designs that reduce waste. Packaging choices contribute significantly to a brand’s overall environmental impact. By selecting products with sustainability in mind, you actively participate in reducing the carbon footprint of your beauty routine. Embrace cosmetics that not only enhance your beauty but also reflect a commitment to a greener and more sustainable future.

You must look at the packaging of the products that you intend to buy. Sustainable packaging is designed using materials and manufacturing techniques that minimise waste and are resource-friendly. Look for brands that prioritise eco-friendly packaging and offer options for recycling or upcycling their containers.


Research the brand’s commitment to transparency. Brands that openly disclose their sourcing practices, ingredient origins, and production processes are more likely to offer trustworthy products.

Reviews and Recommendations

Seek out reviews and recommendations from other consumers who have used the products. Real-life experiences can provide valuable insights into product performance and effectiveness.

Skin Sensitivity

Consider your individual skin type and sensitivities when choosing cosmetics. What works for one person may not be suitable for another, so tailor your choices to your specific needs.


Q.1 What is the best organic makeup brand in India?

The best organic makeup brand in India combines quality and purity, making it a favorite among conscious consumers seeking natural beauty products. The crown for number one can go to different organic makeup brands in India based on several factors. This includes sales figures, how popular they are, their slice of the market pie, etc. But, several brands consistently stand out such as Maybelline New York, Lakmé, L’Oréal Paris, Revlon, and MAC Cosmetics. These are the big players, having carved out a significant place in the hearts and makeup kits of Indian consumers, with their wide-ranging and diverse makeup offerings.

Q.2 Which is the No 1 makeup brand in India?

While rankings may vary, the No. 1 makeup brand in India often includes top organic cosmetic brands in India, valued for their commitment to quality and natural ingredients. Identifying the top organic makeup brands in India is not black and white; it changes based on what you are looking at. It can be anything such as sales, how much buzz they have created, or their share of the market. Among the frontrunners, you will find names like Maybelline New York, Lakmé, L’Oréal Paris, Revlon, and MAC Cosmetics. They are not just brands; they are powerhouses in the Indian market. Each label offers a diverse range of makeup products that cater to all sorts of beauty needs and styles.

Q.3 Is organic makeup better?

Organic makeup is considered better as it avoids harmful chemicals, promoting skin health and environmental sustainability in the growing trend of conscious beauty choices in India. Organic makeup brands in India are often the go-to choice for many, and for good reason. The labels in this space are committed to using natural and organic ingredients, avoiding harsh chemicals, and embracing sustainable methods. This kind of makeup is typically kinder to your skin, helping you sidestep irritation and allergic reactions. Plus, most organic makeup brands in India are friends of the environment and animals, often saying no to animal testing and yes to eco-friendly packaging. But remember, not every brand is the same, so it is crucial to consider your own skin’s needs and preferences when picking your products.

Q.4 What is the difference between Organic and natural makeup?

The key difference between organic and natural makeup lies in the certification process. Organic makeup adheres to strict standards, ensuring that it contains certified organic ingredients, while natural makeup may include some organic elements but lacks standardized certifications. Organic makeup is all about ingredients that are not just grown, but also processed, without any synthetic chemicals, pesticides, or GMOs. Natural makeup, on the other hand, is about using ingredients straight from nature – think plants, minerals, and other gifts from Mother Earth. While both types champion clean and natural ingredients, organic makeup follows much stricter rules and standards. This is related to its ingredients being sourced and processed.

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Trupti Thakkar

Trupti Thakkar

Just like us, our clothes and fashion in general, have many a time stories to tell. But how often do we listen to them? But I am happy today as you are here and reading this page. Hi, fellow fashionista, my name is Trupti Thakkar, a happy homemaker, and an even more passionate Fashion Designer. The path to fashion is one I have been walking on since childhood. Sketching, Stitching, and Fabrics have always home to me. Hence, I started this blog to share my insight and experience to help my fellow fashion enthusiasts win their fashion goals with flying colours every day.


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