What Does "Lowkey" Mean in Social Media Slang?

“Lowkey” is a term widely used in social media slang to convey a subtle or understated expression of something. It suggests that whatever is being described is not overt or intense. It can also imply secrecy, a preference for a low profile, or keeping something on the down-low.

Where is "Lowkey" Used in Social Media?

You’re likely to come across “Lowkey” in various contexts across social media platforms. Here are some common scenarios where you might encounter it:

Describing Emotions: Social media users may use “Lowkey” to express their feelings or reactions to a situation. For example, “I’m lowkey excited about the weekend plans.”

Opinions and Preferences: When sharing opinions or preferences, individuals might use “Lowkey” to indicate a mild or subtle inclination. For instance, “I’m lowkey into vintage fashion.”

Concealing Intentions: In some cases, “Lowkey” is employed to discreetly describe one’s intentions or actions that they don’t want to be too obvious. Example: “I’m lowkey trying to impress my crush.”

Hobbies and Interests: People may use “Lowkey” to talk about hobbies or interests they enjoy in a casual or low-intensity manner. For instance, “I’m lowkey a bookworm.”

Casual Conversations: It’s not uncommon to see “Lowkey” used in everyday conversations on social media, adding a touch of informality and relatability.

The Subtle Art of "Lowkey" in Social Media Culture

“Lowkey” is a versatile term in social media culture, allowing users to communicate a wide range of sentiments and expressions in an approachable and relatable way. It often conveys a sense of authenticity and honesty, as individuals use it to describe themselves or their feelings without the pressure of exaggeration.

This term has become a staple in online conversations, reflecting the casual and conversational tone that defines many social media interactions. It’s a reminder that not everything needs to be flashy or dramatic, and that sometimes, the most meaningful connections and expressions are found in the understated.


“Lowkey” is a valuable addition to your social media vocabulary. It’s a bridge to understanding the subtle nuances of social media culture, where authenticity and relatability often shine through understated expressions. As you continue your journey through the digital landscape, keep an eye out for “Lowkey”—it’s a window into the diverse and nuanced conversations happening in our online communities.

For more insights into social media terminology and trends, explore our social media glossary.

Scroll to Top
Scroll to Top